1. Introduction
Welcome to Aurelia ("Aurelia", "we", "us", or "our").
We respect your privacy and are committed to protecting your personal data. This Privacy Policy explains how we collect, use, disclose, and safeguard information when you visit our website, use our platform, and interact with our services (collectively, the "Services").
This Privacy Policy is intended to be transparent and understandable, but it does not constitute legal advice. Your use of our Services also remains subject to our Terms of Use / User Agreement.
2. Who We Are
Aurelia is a relationship and compatibility platform that uses questionnaires, psychometric tools, and technology-enabled insights to help users understand themselves and build better connections. Aurelia is using Personality-based matches, human-led intros, and shared experiences to match culture-aware Indians and NRIs for companionship, love, dating, or marriage—at their pace.
3. Scope of this Policy
This Privacy Policy applies to:
- Visitors to our website and related pages
- Registered users of Aurelia's Services, and
- Any individual who contacts us or otherwise interacts with us online.
It does not apply to third-party websites, apps, or services accessed via our links.
4. Information We Collect
We may collect the following categories of information:
4.1 Information You Provide Directly
- Account Information: Name, email address, phone number, age/date of birth, gender, and login credentials.
- Profile & Preferences: Relationship goals, interests, lifestyle choices, values, location (city/region), and other profile inputs.
- Psychometric / Questionnaire Data: Responses to assessments, compatibility questions, and reflective prompts used to generate insights and compatibility indicators.
- Communications: Messages you send us (support requests, feedback, surveys, etc.).
- Content Submissions: Any text, images, or other content you choose to upload to your profile (subject to our Terms).
Some of this information may be considered sensitive in certain jurisdictions (e.g., relationship preferences, values, or other self-identification data). Where required by law, we will only process such information with your explicit consent.
4.2 Information Collected Automatically
When you access or use our Services, we may automatically collect:
- Usage Data: Pages viewed, time spent, clicks, navigation paths, referral URLs.
- Device & Technical Data: IP address, browser type, device type, operating system, time zone, and similar information.
- Cookies & Similar Technologies: To remember your settings, improve performance, and analyze site usage. You can usually control cookies through your browser settings.
4.3 Information from Third Parties
We may receive limited information from:
- Analytics providers (e.g., aggregated usage data),
- Payment processors (transaction status, not full card details),
- Social / identity login providers, if you choose to sign in using such services.
5. How We Use Your Information
We use your information for purposes including:
- Providing and Improving the Services
- Creating and managing your account,
- Generating personality/compatibility insights based on your responses,
- Personalizing your experience and content.
- Matching and Recommendations
- Suggesting profiles, content, or features that may be relevant to you,
- Developing, training, and refining our recommendation and matching algorithms.
- Communication
- Sending transactional emails (account verification, login alerts, security notices),
- Responding to your queries and support requests,
- Sending service updates, feature announcements, and—where permitted—marketing messages (you can opt-out at any time).
- Analytics and Research
- Understanding how users engage with our Services,
- Improving user experience, functionality, and performance,
- Conducting aggregated and anonymized research on relationships, compatibility, and well-being (we will not publish personally identifiable information without your consent).
- Legal, Compliance and Security
- Detecting and preventing fraud, abuse, or misuse,
- Enforcing our Terms,
- Complying with applicable laws, regulations, and legal obligations.
Where required by law (for example, under GDPR or similar regimes), we rely on one or more legal bases such as consent, performance of a contract, legitimate interest, legal obligation, or protection of vital interests.
6. How We Share Your Information
We do not sell your personal data. We may share your data in the following situations:
- Service Providers / Processors: With trusted third-party vendors who perform services on our behalf (hosting, analytics, email delivery, payment processing, security, etc.), under appropriate data protection contracts.
- Other Users: Limited profile information may be visible to other users, based on your privacy settings and the design of the platform (for example, name, age range, city, interests), but sensitive data and psychometric details are handled with care and are not exposed without clear indication in the product design.
- Legal & Safety: Where required by law, legal process, or government request, or to protect our rights, users, or others.
- Business Transfers: In connection with a merger, acquisition, restructuring, or sale of assets, subject to appropriate confidentiality safeguards.
- With Your Consent: Any other sharing explicitly agreed by you.
7. International Data Transfers
Your information may be stored and processed in countries other than your own. Where required, we implement appropriate safeguards (such as standard contractual clauses or equivalent mechanisms) to protect your data in accordance with applicable law.
8. Data Retention
We retain your personal data only for as long as necessary for the purposes described in this Policy, including to comply with legal, accounting, or reporting obligations.
In general:
- Account and profile data are retained while your account is active.
- Psychometric and interaction data may be retained in pseudonymized or anonymized form for research and product improvement.
- We may retain certain records for longer periods if required by law.
You may request account deletion; upon confirmation, we will delete or anonymize your identifiable data, subject to any legal obligations.
9. Your Rights
Depending on your jurisdiction, you may have some or all of the following rights:
- Access – to know what data we hold about you.
- Correction – to request correction of inaccurate or incomplete data.
- Deletion – to request deletion of your personal data, subject to legal exceptions.
- Restriction – to restrict certain processing of your data.
- Portability – to receive your data in a structured, commonly used format.
- Objection – to object to processing based on legitimate interests or direct marketing.
- Withdraw Consent – where processing is based on consent, to withdraw that consent at any time.
To exercise any of these rights, contact us at [Contact Email]. We may need to verify your identity before fulfilling your request.
10. Security
We use reasonable technical and organizational measures to protect your information from unauthorized access, loss, misuse, or alteration. However, no system can be completely secure, and we cannot guarantee absolute security of your data.
You are responsible for keeping your login credentials confidential and for logging out of your account when using shared devices.
11. Children's Privacy
Aurelia is not intended for individuals under 18 years of age. We do not knowingly collect personal data from anyone under 18. If we become aware that we have collected such information, we will take steps to delete it promptly.
12. Third-Party Links
Our Services may contain links to third-party websites, apps, or services. We are not responsible for the privacy practices or content of such third parties. We encourage you to review their privacy policies before providing any information to them.
13. Changes to this Privacy Policy
We may update this Privacy Policy from time to time. The "Last updated" date at the top indicates when the latest changes were made. Material changes may be communicated via email or prominent notice on our website.
Your continued use of the Services after any changes become effective signifies your acceptance of the updated Policy.